Hey, I'm Mukund Kapoor, Head of Growth at
Social Capital, based in India š®š³. I'm passionate about content, distribution, and building products that genuinely make a difference.
Below are some select projects, full walkthroughs on request
I got interested in content marketing when I started my first blog in the year 2018. But something pulled me to marketing and took a course, built some projects, grew them on my own. I started working as a professional content marketer in 2020. Here's a brief overview:
Social Capital
Lead growth and launch strategy for companies including Goodfire, Matic, Deel, and PolyAI. Create viral launch campaigns across X and LinkedIn through content, video, and distribution. Develop launch narratives, messaging, and creative assets that drive attention and engagement. Coordinate filmmakers, designers, creators, and influencers to execute high-impact launches. Research platform algorithms, audience behavior, and viral content patterns to maximize reach.
Bullet.so
Develop product messaging and positioning to connect with target audiences. Create go-to-market strategies and support product launches. Partner with sales, product, and marketing teams to deliver content, case studies, and campaigns that drive adoption. Conduct market and customer research to refine messaging and improve product visibility. Track performance to ensure marketing efforts bring measurable growth.
Awesome Motive
Created SEO-optimized blogs weekly. Revamped email campaigns, improving open rates by 15% and conversions by 10%. Led product messaging and collaborated across teams for brand consistency. Managed SEO strategy, targeting competitive keywords and growing organic reach.
Ferticity Clinic
Owned blog editorial calendar and SEO strategy. Boosted website traffic by 30% through content and keyword optimization. Built content strategy based on research and trends. Led freelancers and internal content team, meeting all editorial deadlines. Launched social media and ad campaigns that increased inquiries and visibility.
Storytailors
Delivered timely articles covering trending topics with strong SEO performance. Improved traffic by integrating keyword strategies into all posts. Maintained editorial quality while meeting strict deadlines.
Vibe coded chrome extension, designed on figma.
I manually curate the best tools on the internet.
A distraction free writing pad online.
My content on AffiliateWP blog
Designed the landing, vibe coded the tool.
My articles on prompting, AI and workflows.
My letters on TheAIBlock newsletter.
Vibe coded an iOS app.
My small water intake utility tool
A fun little Yahtzee game I created
In my spare time, I enjoy listening to Punjabi music and sketching on my sketchbook.
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Made by me using markers, water color, and spray paint.
Got an idea, project, or just want to connect? Send me an email via the form below. Iād love to hear from you.
Follow my thoughts on X, peek into my long-form thoughts on Writing, connect on LinkedIn or just drop me an email at [email protected].
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Substack
